The Ice Cream Cottage has been working with Getco Company's Public Relations division for a few years. Maureen Getchell President of Getco Company said, "John Pastore and his crew put a great product so it was easy to promote his company. We just tried to take him to the next level by using word-of-mouth marketing and social media to help his brand reach the next level."
Getco Company spread the word when Newsday Long Island's Best Read Newspaper had an Ice Cream Cone Smackdown competition and the Ice Cream Cottage ran away with the popular vote.
"When it was time to upgrade the website Getco Company was a natural choice." said, John Pastore. Getco Company knows the inner workings of social media, the web and has such great contacts in the press that we knew they would come up with a creative website that would mirror the brand image we were looking to convey. Delicious ice cream at a great location near the beach."
UPDATE 12/17/2016: Because of the great press and notoriety of the store, John Pastore has since sold the Ice Cream Cottage and is enjoying his retirement.