Case Studies

ICE CREAM COTTAGE: Website, Email Blast and Social Media Campaign

Ice Cream Cottage Website

The Ice Cream Cottage has been working with Getco Company's Public Relations division for a few years. Maureen Getchell President of Getco Company said, "John Pastore and his crew put a great product so it was easy to promote his company. We just tried to take him to the next level by using word-of-mouth marketing and social media to help his brand reach the next level."

Getco Company spread the word when Newsday Long Island's Best Read Newspaper had an Ice Cream Cone Smackdown competition and the Ice Cream Cottage ran away with the popular vote. 

"When it was time to upgrade the website Getco Company was a natural choice." said, John Pastore. Getco Company knows the inner workings of social media, the web and has such great contacts in the press that we knew they would come up with a creative website that would mirror the brand image we were looking to convey. Delicious ice cream at a great location near the beach."

UPDATE 12/17/2016: Because of the great press and notoriety of the store, John Pastore has since sold the Ice Cream Cottage and is enjoying his retirement.

waffle email

Coupons By Karen: Website

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Coupons by Karyn is a small clipping service that handles, gathers, sorts, clips and lists coupons to help busy people save money.

"Coupons by Karen is a terrific online company that is really makeing a difference in a great many people's lives. Karyn provides a great service and we are happy to take part in makeing her online retyail store come to life." said, Getco Company CEO, Maureen Getchell.

"Getco Company was just fantastic in putting together a site that was within my price range and accomplished everything I was looking for." said, Karyn Markle, President of Coupons for Karyn.

Smith Point Triathlon: Creating, marketing and branding a new Long Island event

Smith Point Triathlon

The SmithPoint Triathlon once again will showcase the beauty and amenities of the Tri-Hamlet, while making a positive impact against poor health on Long Island. The Tri will raise money for the Frances Pope Foundation helping sick kids with the costs assocaied with illness, as well as numerous local charities. 

Starting at the immaculate Smith Point County Park, the race starts with a 500-meter Narrow’s Bay swim. The swimmers will be exiting the water at the Suffolk County fishing pier. The swim will be followed by a flat 12-mile bike ride over the Smith Point Bridge up William Floyd Parkway and back. The race concludes with a scenic 3.1-mile run over the bridge ending at the start. With ample parking, a race-day-expo, and the allure of a post-race ocean beach day, this race is a must-do for athletes of all abilities on Long Island.

“By focusing on health and fitness through the safe and fair conduct of races, we want to place a strong emphasis on ‘Empowering Yourself’ through the completion of a triathlon. We not only raise money and awareness through our Long Island Triathlon Tour races, but we foster the opportunity for the average Long Islander to make incremental health goals, which creates a stronger Long Island,” stated Steve Tarpinian of Event Power.

The triathlon will be produced by Event Power, Long Island’s Premiere Triathlon Event Company, and by Getco Company a design and promotions firm. The organization of the race was spearheaded through Suffolk County Legislator Kate Browning (WF-Shirley). 

“Legislator Browning has been tremendous in getting together all the different groups in one room so we can make this race a reality. The various governmental agencies and civic groups of the area have been warm and accommodating,” stated Shawn Getchell, President of Getco Company “we are so proud to be working with such consummate professionals as we put together this race.”

The Smith Point Triathlon’s organizers have extended invitations to local officials in an attempt to 'Get Healthy Long Island.' By having our officials lead by example we will be able to significantly reduce the top five chronic diseases that affect Long Islanders; heart disease; diabetes; cancer; lung disease and cirrhosis. 

Suffolk County Legislator Kate Browning and Brookhaven Town Supervisor Ed Romaine (R-Center Moriches) will be volunteering in any way they can. “The race will showcase the beauty and amenities of the Tri-Hamlet community and Smith Point County Park,” stated Legislator Kate Browning. “The citizens of this outstanding community have always known this area to be a diamond-in-the-rough, and this race will help highlight beautiful neighborhoods and waterfront views. I am proud of being a part of bringing this event to our area.” 

“In our ability to work together, we are focusing on generating funds for research and local community outreach through race sponsorship. We want all Long Islanders to become active participants in reinvigorating the Island’s physical and economic potency,” said Maureen Getchell, Getco Company.

Online race registration is now open at If your interested in participating, or inquiring about sponsorship opportunities, please visit our website for more information.